Assaad Food & Beverage S.A.L., founded in 2011 in Lebanon, is part of the extensive group of businesses owned by BA UNITED HOLDING.

Assaad Food & Beverage owns and operates a wide range of franchised restaurants in both local & international markets and has consistently provided its customers with top-notch quality service.

The company manages the operations of the fast-paced F&B environment through dedication to quality results achieved through planning, budgeting, implementation and operations.

Today, the portfolio includes:

Al Forno – Lebanon
P.F.Chang’s – Lebanon & Turkey
The Cheesecake Factory – Lebanon
Texas Roadhouse – Lebanon

For more details, please check assaadfandb.com